According to a report published Friday by Daily Deal Media, Groupon is set to “utilize the power of the pen.”
Following the marketing leads of Google and Yahoo, the daily deals giant will pay commissions to bloggers for yielding sales through the Groupon Partner Network.
Writers with a passion for deal-related topics will now be able to share knowledge and make percentages off link clicks that convert to purchases. Food bloggers, for instance, can have their dining-related entries linked to deal-ads for the restaurants in question. The ads are track-linked, which enables Groupon to tell which bloggers are generating the clicks that become sales.
“To kick off the Groupon Partner Network,” explains Jason Campbell of DDM, “commissions from now through September are running at 10-12 percent for local deals and upwards of eight percent on travel and goods. Once the promotion ends, commissions will settle in the 2-10-percent range.”
As of this writing, Groupon’s Partner Network is available in some 30 countries.