Group buying mega-site Groupon never ceases to amaze, as one of its latest mobile coupon deals has shattered records and turned even more focus to the power of mobile coupons.
In what’s nothing short of an amazing campaign, Groupon announced recently that a recent Groupon for a fast food restaurant in Hong Kong helped sell over 70,000 hamburgers in less than 72 hours — 40,000 of which were sold in the first 24 hours following the initial offer.
The restaurant is called “Triple O’s,” and the original offer was this: ”spend $25 on food and drink and get another $25 for free.” The offer was facilitated almost completely via mobile redemption and was so successful that it now resides at the top of Groupon’s worldwide performance charts for “F&B Restaurant Coupons.” Results and PR like this definitely help the company as it ramps up to go public in the near future.
Most of the coupons don't even work unless you use good websites some of them Printapons retail me not etc, so do some research before you buy anything!
The Web shows that Triple O's has six restaurants in Hong Kong. They may have sold 70,000 burgers but can they deliver them?
Truly "Groupon never ceases to amaze".With mobiles quickly replacing all traditional channels of advertising and marketing, its really to be seen what awaits us in the near future. There are crucial questions in front like – How will the global ad-market look like in the coming days? what is the actual life cycle of a mobile marketing campaign? Or how can you fix your mobile marketing campaign in the changing market scenario? and so on. To find answers to these you must follow keynotes of industry stalwarts. At Click Asia Summit 2011 – Asia's largest Digital & Mobile Marketing conference and expo to be held from 20th-22nd January 2011 at the beautiful Taj Lands End, Mumbai, speakers from around the world and CXO attendees from leading corporations in Asia and beyond are coming together. Its a now or never opportunity to educate, inspire, and connect with marketing fraternity the world over. For details log on to the CAS 2011 website http://goo.gl/APNk
Thats impressive. doubling potential earnings.
My issue with Groupon is that I feel like its always making me consider buying things I didnt need. Which I guess from a marketing perspective is a good thing.
Patrick Donnelly, http://www.QrArts.com
Consumers are so far ahead of business with digital use and expectations.
Business needs to catch up, stand out, and finds ways to extend the relationship beyond the single transaction.
Our perspective is that there is a market in every pocket, and it is either you or your competition that dares to go there. You can read more about a similar article "Keep up or get left behind – your prospects determine your pace" here http://m4group.org/keep-up-or-get-left-behind-you…
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70 000 – it had to collapse the fast food store! Anyway, I will be now looking more closely at the mobile marketing, seeing what impact this can make. Always good to watch what is going on in technology in Far East.