In case you missed it, here are some of the top stories in mobile marketing we’ve been following this past week.
Instagram has announced the introduction of video to the popular photo sharing platform acquired by Facebook last year for $1 billion. According to a post on the official Instagram Blog, video will now become another way to share your stories with friends, family, and the world at large on Instagram.
“Technology has gone to the top of restaurant-owner action lists for 2013,” says Hudson Riehle, senior vice president of research at the National Restaurant Association. Why? It’s what the industry’s key demographic (18- to 34-year-olds) wants most.
The rapid growth of mobile video is impacting big business in a big way. From expanding consumer access to popular entertainment content, to providing advertisers with a highly engaging new mechanism for promoting products, to say that mobile video is hot would be a massive understatement.
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive interest, traffic, and sales at the company’s discount retail chain of 12 stores.
Troy Alstead, Starbucks’ chief financial officer and chief accounting officer, dropped a mobile bombshell at the Jefferies Global Consumer Conference this week.
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