How Digital Content Marketing Evolved in 2013

How Digital Content Marketing Evolved in 2013Just in time for the new year, a detailed reflection on the ways in which content marketing grew and evolved in 2013 is front and center today.

Taylon Chandler shared with readers of B2C on Thursday a new infographic that presents 13 telling facts about content marketing for the year that’s now quickly winding to a close.

With nearly half of all U.S. marketers now devoting a sizable chunk of their budgets to digital content creation and so-called native advertising, learning from the developments logged in 2013 is critical to success in 2014.

So what does the year in content marketing look like? Check out the visual below to see for yourself.


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Mobile advertising made substantial progresses in 2013 with new ad formats being introduced and mobile’s role emerging as an important part of a multichannel strategy. While researching, I came across several interesting campaigns that leveraged media bridging, augmented reality, mcommerce, social, mobile, display ads integration, geo location enablement etc. Here is my pick of top 10 mobile based campaigns which I feel used mobile as a platform in an innovative manner by leveraging these new age platforms, features and functionalities.