IBM is taking a renewed look at mobile marketing.
This week, news came to light that the tech giant recenty acquired mobile marketing firm Xtify.
Financial terms of the deal weren’t disclosed.
According to Kevin Bishop, IBM’s Vice President for Digital Marketing, the effort will help digital marketers improve their ability to connect and interact with customers via mobile.
This includes alerting customers to promotions, competitions and new content on their applications. The technology will sit within IBM’s Smarter Commerce suite of offerings.
“With the increase of mobile devices, organizations across all industries are anxious to develop a mobile approach to engage their customers. The acquisition of Xtify provides new ways for our clients to foster a direct, one-to-one communication channel with their customers,” Bishop says.
Xtify CEO Josh Rochlin is equally excited about the partnership and its potential.
“Xtify’s mobile messaging capability combined with IBM’s analytics and cloud infrastructure will provide marketers with global reach and an arsenal of rich content to influence and inform increasingly mobile consumers,” he said, according to U.K. tech news site V3.