IDC Compelled to Cut Tablet Projections for 2014

IDC Compelled to Cut Tablet Projections for 2014 IDC Compelled to Cut Tablet Projections for 2014Tablets may still be on top of the mobile tech market, but shipments are losing momentum.

Based on a greater decline in demand than predicted in the first quarter and concerns that tablets and 2-in-1s will face additional market challenges the rest of the year, International Data Corporation (IDC) has lowered its 2014 worldwide tablet plus 2-in-1 forecast to 245.4 million units.

That’s down from the previous forecast of 260.9 million units.

IDC says its new forecast represents a 12.1% year-over-year growth rate, which is notably lower than the 51.8% year-over-year growth of 2013.

“Two major issues are causing the tablet market to slow down. First, consumers are keeping their tablets, especially higher-cost models from major vendors, far longer than originally anticipated. And when they do buy a new one they are often passing their existing tablet off to another member of the family,” explains Tom Mainelli, Program Vice President of Devices & Displays at IDC.

“Second,” he concludes, “the rise of phablets – smartphones with 5.5-inch and larger screens – are causing many people to second-guess tablet purchases as the larger screens on these phones are often adequate for tasks once reserved for tablets.”



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