Another day, another optimistic projection for the future of mobile tech and all things “connected.”
This week, The International Data Corporation published its latest report: “Worldwide Internet of Things Spending by Vertical Market 2014-2017 Forecast.” And according to the report authors, tremendous opportunities loom large on the horizon.
As the Internet of Things (IoT) market starts to coalesce in both concept and solution offering, IDC recommends vendors take the next step and look at this huge IT opportunity in a more realistic and valuable framework.
IDC says that regardless of how “exciting” the overall opportunity for the IoT market currently is, understanding the vertical ramifications is paramount. All of the greatest IoT IT opportunities — from the connected home, smart meters, the connected car, and smart grid to personal wellness and connected health — are driven from a vertical market perspective.
“The Internet of Things market must be understood in terms of vertical markets because the value of IoT is based on individual use cases across all markets,” said Scott Tiazkun, senior research analyst at IDC’s Global Technology and Industry Research Organization. “Successful sales and marketing efforts by vendors will be based on understanding the most lucrative verticals that offer current growth and future potential and then creating solutions for specific use cases that address industry-specific business processes.”