Indian Marketers Shifting Larger Investment to Social, Email, and Mobile

Indian Marketers Shifting Larger Investment to Social Email and Mobile 300x243 Indian Marketers Shifting Larger Investment to Social, Email, and MobileIndian marketers are poised to invest heavily in mobile and social channels this year.

The findings of a new Octane Research report entitled “Spark the Surge: India e-Marketing Outlook 2013” shows that 52% of marketers are focusing on customer acquisition through cutting edge social and mobile platforms.

The e-Marketing research report was based on a survey where the respondents were asked about their digital spending for 2013. Social media and email emerged as the highest of priorities. That’s not surprising given that 75% of marketers regard Email and social media as “most effectual customer engagement tools.”

Pointing toward escalating investment by marketers, 65% of the respondents admit to planning to spend more in the social channels of the world this year. Mobile aside, however, 99% of the respondents said email marketing was effective in 2012 and will remain a critical aspect of their marketing efforts throughout 2013.

To learn more about the report and its findings, check out this summary published Thursday by DazeInfo.



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