Digital content (written and visual) has never been more important in marketing in the mobile and electronic age.
From “sponsored posts” on major media outlets, to third-party media articles on popular blogs and leading news sites, marketers are making content creation a centerpiece of their efforts today.
But if you’re going to do it, you’ve got to do it right.
Marketers can increase their content’s chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling.
According to a new report and corresponding infographic published this week by MarketingProfs, it’s critically important to understand the emotions at work behind viral content. For a crash course in the psychology behind Contagious Content, check out the infographic shared below.