Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals pertinent to your online reputation in mind.
“You can’t ignore your web presence if you want to get noticed by potential customers, but simply being active online isn’t enough,” says Kathleeen David of Entrepreneur.
According to research compiled by Reach Local, an online marketing firm, 97 percent of consumers conduct online research before making a local purchase, and 90 percent say online reviews influence their buying decisions.
On Thursday, the team at Entrepreneur shared the following infographic, which outlines the important steps one can take to ensure a stellar online reputation.