We love infographics around here, and luckily there’s been an influx recently in relation to the mobile marketing industry. We covered one from PromotionalCodes last month that gave us an interesting look at the growth in mobile coupons, and Mobclix followed that up with one about rich media video ads on the iPad. Just this morning, Tatango provided eight interesting graphics that compared SMS marketing to email and social media channels, and now we’ve discovered a killer one from Flowtown as well [embedded below].
Flowtown decided to illustrate the findings of an interesting survey conducted by eROI in which they aimed to determine the impact of mobile marketing in email and web marketing programs — in addition to identifying the importance and impact of social networks in relation to their email and web marketing efforts. Of the more than 500 marketers surveyed, eROI was able to provide a better understanding of how marketers were using email, mobile and social effectively, but also to pinpoint new ideas for better planning and intergration of the available opportunities.
Combining mobile, email and social media has created a so-called “Marketing Trifecta” going forward, and Flowtown has done an incredible job visualizing the data of this concept:
(Click to view full-size)
This is great information. I love the infographic! I have to say I'm actually surprised at the 75% figure for social networks, other studies I've read have but that one a lot hight in the US, closer to 90% of internet users.
Thanks for the post Justin!
@danmartell
Co-Founder
Thanks for the awesome infographics Dan! You guys do awesome work.
Love the list & the free tool comparison graphic! Thanks for including our solution.