Mobile loyalty is worth the investment. At least that’s the evidence based on a new report from BIA/Kelsey.
Investors have poured more than $222 million into the loyalty and transaction marketing space since 2008, the report confirms. The infusion of capital and faith, however, comes with amplified expectations for significant revenue growth from merchant services, loyalty incentives, commissions, transaction processing and other areas.
The report titled, “The New Marketplaces: Loyalty & Transaction Marketing,” offers an in-depth look at the loyalty and transaction marketing space. BIA/Kelsey confirmed Wednesday that its report is now available for purchase.
“Local marketers are making room for loyalty and transaction marketing alongside their traditional focus on advertising,” says report author Peter Krasilovsky, who also serves as vice president and senior analyst at BIA/Kelsey. “Loyalty and rewards programs, deals, coupons, gift cards and gift certificates are playing major roles in this shift. Together, they’ll increasingly gain parity with paid media advertising, such as display ads and contextual search ads.”
Key themes from this report will be examined at BIA/Kelsey’s upcoming conference, Leading in Local: The National Impact, which takes place March 18-20, in Boston.