Based on available research, native ads are far more engaging to consumers than banner ads.
The study, Benchmarking the Effectiveness of Native Ads, relied on surveys and eye-tracking technology to explore and analyze ad impact for major brands.
This week, MarketingProfs highlighted some of the report’s fascinating findings, which include:
- Native ads registered an 18% higher lift for purchase intent, and 9% higher lift for brand affinity, than banner ads.
- Consumers looked at in-feed native ad placements 25% more than banner ad units.
- 32% of respondents said a native ad “is an ad I would share with a friend or family member” versus just 19% for banner ads.
To learn more, check out the insightful infographic shared below.