Not withstanding the eCommerce resurgence that began over the holidays and continues today, online and mobile shoppers still express concerns about digital security when prompted to enter credit card information over the Internet.
Based on the findings of a new survey from digital marketing firm Digitas, a majority of online shoppers reveal that they still lack adequate confidence to use social networking sites like Facebook and Twitter for purchases.
Not surprisingly, the survey showed that the older a shopper is, the less likely he or she is to trust social networking sites with their personal and financial information.
To see the findings of the survey in full, check out the infographic below.
Hi, Michael. Thanks for the post. I'm interested in using the infographic on my website (60SecondMarketer.com). Can you direct me to the original file on the Digitas website so I can embed it into my blog? That would be awesome.
Thanks,
Jamie Turner
I gotta say I agree with most people. You wouldn't catch me on Facebook/Twitter shopping. Those sites get hacked daily. Yes anything can be hacked, but how easy is it? Hundred times easier than a bank or full 128bit SSL shopping site.