Infographic: Smartphones Making Shoppers Smarter

Infographic Smartphones Making Shoppers SmarterA new report from IDC clearly and compellingly illustrates how smartphones are making shoppers smarter.

From in-store product research to procuring mobile coupons, the connected-consumer is a savvy consumer.

One in five smartphone owners surveyed, for example, reveals that they actually purchased a product from a competing business while shopping in a retail store this past holiday season.

In what other ways are mobile devices making consumers wealthier and wiser? Check out the infographic below to learn more.


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It really shows a great difference between shopping using smart phones than doing it the other way but it doesn’t assure the consumers that they will be receiving the exact quality of the product compared in having it personally. Though it sometimes requires time and effort your desire to touch and feel the product will definitely give you the satisfaction after.