How do Fortune 100 companies capitalize on social media? That’s a good question. And it’s one that the team at Leadsift recently endeavored to answer.
LeadSift investigated some of the most socially active Fortune 100 companies to determine what social media engagement tools they use to manage communications.
Our findings quickly show that the majority of Fortune 100 brands are using very similar platforms as one another. We also found that a handful of Fortune 100 brands are using niche services that are created in house or simply a hidden gem that could be on cusp of disruption.
Resulting from this research is a particularly interesting infographic that fuses together their findings and reveals the social tools and platforms used by these mammoth market brands. Check it out below.