Understanding search engine optimization is a perpetual work in progress. But SEO proficiency and prowess remain critical for companies of all shapes and sizes.
“Researching search engine optimization can be like entering a black hole,” writes Brittany Berger of B2C.
“You set out to find out some beginner information on one thing, but then that leads to you realizing that there are five more related strategies you should brush up on,” she explains. “Those five lead to five more, and before you know it, you’ve spent hours doing research on things you probably won’t even be able to do yourself.”
Fortunately, there are several tried-and-true SEO strategies that every company needs to master. They are outlined in helpful detail through a new infographic from the team at Act-On. Check it out below.