Infographic: Understanding Consumer Email Behavior

Infographic Understanding Consumer Email Behavior Infographic: Understanding Consumer Email BehaviorLate last week, the team at My.com reached out to MMW with results from a new survey of 1,000 U.S. internet users on email behavior.

The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere.

Among the interesting discoveries:

  • Email users depend on mobile email. 70% of email users check email on their mobile device.
  • Mobile users have multiple accounts. 42% of people who check email on mobile devices have 2 accounts. 22% have more than 3 accounts, and 8% have more than 4 email accounts.
  • Android wins out for mobile email users. For the 72% of people who check email on mobile devices, 48% use Android as their main mobile platform. 38% use iOS.
  • Mobile platform varies by age. For mobile email users 19 years old and younger, 49% use iOS and 44% use Android. But for those age 35-44, 28% use iOS and 57% use Android.
  • Mobile users want to be notified instantly. 67% of email users want to know about new messages the moment they hit their mobile Inbox, so they turn on push notifications.

To learn more, check out the infographic shared below.

info2 Infographic: Understanding Consumer Email Behavior



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