Without question, Google AdWords may provide the gateway to all of your advertising objectives.

Or not. It all depends on how well you know the game… and more importantly, how you play it.

“Advertising your business on Google is a fast way to grow traffic to your website, blog, online store and ecommerce venture,” says prominent marketing and social media consultant Jeff Bullas.

But do you have a full grasp of Google AdWords and how the Google AdWords auction works?

Check out the infographic from WordStream. You may be surprised by what you learn.