What do advertisers really think of Facebook? Is it a vast wonderland of opportunity or a vast wasteland of false hope?
Last summer, Ad Age and CITI initiated a survey to find out. And the findings were insightful, indeed.
85% of those surveyed felt that they needed to be on Facebook. Only half felt they needed to be advertising there.
Last month, a new survey was conducted to see if and how opinions had changed.
“We asked a new crop of 701 marketers and media execs their views,” Ad Age says. “You’d expect sentiment to have risen a little, and it has: More marketers on Facebook say they’re also advertising—61%, compared with 55% seven months earlier. We also found a slightly higher percentage that said their Facebook ad budget would ‘modestly’ or ‘significantly’ increase, 58%, compared with 56% in our earlier survey.”
Good news for Facebook, right?
In addition to the complete findings, which can be obtained by Ad Age Datacenter subscribers, AdAge also published an infographic with topline findings, which you can view below.