On Tuesday, the folks at InMobi – the largest independent mobile ad network in the game – touted the private beta launch of what’s being called the InMobi Lifetime Value Platform – or LTVP.
“This free-to-use platform,” InMobi says, “allows premium publishers and app developers to better understand and engage their users, helping to maximize lifetime value (LTV), and ultimately increase revenues.”
InMobi LTVP works by identifying different in-app user groups and providing deep behavior insight to the premium publisher or app developer. The app publisher using the InMobi platform then has the ability to rapidly modify the app’s behavior for each user segment without having to resubmit the app for approval.
Sounds pretty snazzy, right? Chandrashekhar Vattikuti, VP of Product Management at InMobi, sure thinks so.
“Successful app publishers understand that real value is achieved through user engagement and loyalty,” Vattikuti says. “We noticed a need for a platform that helps app developers and premium publishers gain detailed insights into user behavior, and deliver targeted actions in real-time.”
“Early feedback has been very positive,” he added, “and we’re seeing that there are very clear benefits to the app developer and premium publisher community.”
InMobi says if you want to request an invitation to the private beta, check out http://www.inmobi.com/ltvp.