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	<title>Comments on: Introducing The “Mobile Phone Universal Remote”</title>
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	<description>The Pulse Of The Mobile Marketing Community</description>
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		<title>By: Mobile Phone as a Universal Remote? &#183; EnMobile</title>
		<link>http://www.mobilemarketingwatch.com/introducing-the-%e2%80%9cmobile-phone-universal-remote%e2%80%9d/comment-page-1/#comment-8594</link>
		<dc:creator>Mobile Phone as a Universal Remote? &#183; EnMobile</dc:creator>
		<pubDate>Thu, 20 Mar 2008 12:33:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/629/introducing-the-%e2%80%9cmobile-phone-universal-remote%e2%80%9d/#comment-8594</guid>
		<description>[...] Work Cited: Universal Remote [...]</description>
		<content:encoded><![CDATA[<p>[...] Work Cited: Universal Remote [...]</p>
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		<title>By: Mark Smithivas</title>
		<link>http://www.mobilemarketingwatch.com/introducing-the-%e2%80%9cmobile-phone-universal-remote%e2%80%9d/comment-page-1/#comment-7252</link>
		<dc:creator>Mark Smithivas</dc:creator>
		<pubDate>Thu, 28 Feb 2008 08:10:54 +0000</pubDate>
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		<description>Another cutting-edge company in this very same space is LocaModa. They are rolling out interactive digital signage applications that will let you play games using your mobile as the controller.</description>
		<content:encoded><![CDATA[<p>Another cutting-edge company in this very same space is LocaModa. They are rolling out interactive digital signage applications that will let you play games using your mobile as the controller.</p>
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		<title>By: Giff Gfroerer, i2SMS</title>
		<link>http://www.mobilemarketingwatch.com/introducing-the-%e2%80%9cmobile-phone-universal-remote%e2%80%9d/comment-page-1/#comment-7164</link>
		<dc:creator>Giff Gfroerer, i2SMS</dc:creator>
		<pubDate>Tue, 26 Feb 2008 13:16:23 +0000</pubDate>
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		<description>Michael,

On your Gwen Stefani example, wouldn&#039;t it be interesting to actually charge the user, say something trivial like a quarter, to view the music video (PSMS).  I am quite used to being in bars where it costs one dollar to play a tune.  With this delivery method, you can do it for a quarter, and then also use it as advertising, thus covering your hard costs of sending the SMS...</description>
		<content:encoded><![CDATA[<p>Michael,</p>
<p>On your Gwen Stefani example, wouldn&#8217;t it be interesting to actually charge the user, say something trivial like a quarter, to view the music video (PSMS).  I am quite used to being in bars where it costs one dollar to play a tune.  With this delivery method, you can do it for a quarter, and then also use it as advertising, thus covering your hard costs of sending the SMS&#8230;</p>
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