Lowering the cost of expensive mobile marketing features for small businesses is key in the growth of the mobile marketing industry in the US. One company looking to do this is InvolveMobile, which late last week launched its integrated mobile marketing platform in the US.
Priced at $45 per month for small businesses, the Software-as-a-Service technology allows clients to set up interactive text message and mobile campaigns from a browser and send them to mobile phones on any carrier. While smartphone users are growing, there are still many mobile users who have access to only SMS text messaging.
According to a recent study by Experian, there are twice as many users of SMS than email across the globe. In 2010, that number is expected to grow by 15%.
Already used by large marketing teams at MasterCard, ESPN, News Corp, EMI, Samsung, and others, InvolveMobile sees the growth in SMS messaging to mean big bucks for marketing opportunities.
“Our platform has been delivering successful and cost effective mobile campaigns for over 8 said Richard Rene, General Manager at InvolveMobile, in a statement. “The SMB market will definitely see an immediate return from InvolveMobile’s comprehensive view of every campaign’s customer data.”
Text is the bomb!
Mobile users create content as they navigate, physically as they move and via browers.
Typically ‘browsing’ is not casual as implied by the name but a very focused process used to find, define and refine problems and solutions from multiple perspectives.
View a mobile user’s objectives through our story lens and you will see why text, typed or voice-to-text is critical in this process and permits flexibility significantly beyond’Apps’.
Tell a STORY.
Tell a Story twice and it becomes a PROCESS.
Tell a Story again and someone writes SOFTWARE.
Tell a Story again to creates value in a BRAND.
Tell a Story again and we start build MEASURES.
Apps are small pieces of software used to accelerate one or a very few number of processes. If they did more they would be an application rather than an App.
Apps are focused and restrictive because of that focus.
Text on the other hand is fast simple and flexible and can be used to ask for help or confirm an action or virtually anything else.
We use text to align questions+answers, problems+solutions, products+customers or mentors+learners.
Cheers,
Nick
http://www.scenario2.com
http://www.speedsynch.com
http://www.neuropersona.com