Comments on: InvolveMobile Launches SaaS Small Business Mobile Marketing Platform http://www.mobilemarketingwatch.com/involvemobile-launches-saas-small-business-mobile-marketing-platform-4680/ The Pulse Of The Mobile Marketing Community Fri, 30 Jul 2010 16:00:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nick Trendov http://www.mobilemarketingwatch.com/involvemobile-launches-saas-small-business-mobile-marketing-platform-4680/comment-page-1/#comment-191265 Nick Trendov Fri, 02 Apr 2010 18:52:44 +0000 http://www.mobilemarketingwatch.com/?p=4680#comment-191265 Text is the bomb! Mobile users create content as they navigate, physically as they move and via browers. Typically 'browsing' is not casual as implied by the name but a very focused process used to find, define and refine problems and solutions from multiple perspectives. View a mobile user's objectives through our story lens and you will see why text, typed or voice-to-text is critical in this process and permits flexibility significantly beyond'Apps'. Tell a STORY. Tell a Story twice and it becomes a PROCESS. Tell a Story again and someone writes SOFTWARE. Tell a Story again to creates value in a BRAND. Tell a Story again and we start build MEASURES. Apps are small pieces of software used to accelerate one or a very few number of processes. If they did more they would be an application rather than an App. Apps are focused and restrictive because of that focus. Text on the other hand is fast simple and flexible and can be used to ask for help or confirm an action or virtually anything else. We use text to align questions+answers, problems+solutions, products+customers or mentors+learners. Cheers, Nick http://www.scenario2.com http://www.speedsynch.com http://www.neuropersona.com Text is the bomb!

Mobile users create content as they navigate, physically as they move and via browers.

Typically ‘browsing’ is not casual as implied by the name but a very focused process used to find, define and refine problems and solutions from multiple perspectives.

View a mobile user’s objectives through our story lens and you will see why text, typed or voice-to-text is critical in this process and permits flexibility significantly beyond’Apps’.

Tell a STORY.
Tell a Story twice and it becomes a PROCESS.
Tell a Story again and someone writes SOFTWARE.
Tell a Story again to creates value in a BRAND.
Tell a Story again and we start build MEASURES.

Apps are small pieces of software used to accelerate one or a very few number of processes. If they did more they would be an application rather than an App.

Apps are focused and restrictive because of that focus.

Text on the other hand is fast simple and flexible and can be used to ask for help or confirm an action or virtually anything else.

We use text to align questions+answers, problems+solutions, products+customers or mentors+learners.

Cheers,
Nick
http://www.scenario2.com
http://www.speedsynch.com
http://www.neuropersona.com

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