iOS Claims Majority of Smartphone Sales at Close of 2012

iOS Claims Majority of Smartphone Sales at Close of 2012 300x200 iOS Claims Majority of Smartphone Sales at Close of 2012For the twelve week period ending November 25th, 2012, Apple’s iPhone represented better than 50% of all smartphones sold in the U.S.

According to data released Monday by Kantar Worldpanel ComTech, this is the first time Apple has secured a majority share (53.3%) of smartphone sales.

If you’re concerned with the accuracy of the data presented, you probably don’t need to be. The data is derived from Kantar Worldpanel ComTech USA’s consumer panel, which is “the largest continuous consumer research mobile phone panel of its kind in the world.”

So how did Android perform during the iOS device sales surge? During the same 12-week period, Android sales declined 10.9% in share to 41.9% of the market.

“The iPhone 5 has been successful this period however we also see that Apple’s older models – the iPhone 4S and 4 have also contributed to the growing share of iOS,” says Kantar Worldpanel ComTech analyst Mary-Ann Parlato. “This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group.”

The research shows that 27% of individuals who purchased an iPhone in November 2012 upgraded from another smartphone OS, while 34% upgraded from a previous iPhone. 40% of buyers were purchasing their first smartphone.



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