Apple’s new iPad Air was the dominant tablet seller over the Black Friday holiday weekend.
Localytics closely studied the weekly growth during the Black Friday weekend, as compared to the previous weekend. And based on the data gleaned from this research, 51% more new iPad Air devices were seen than the previous week.
This is due to a combination of factors, including Apple’s promotion of giving gift cards with purchases of the iPad Air and iPad Mini (but not iPad Mini 2nd gen) devices. This, combined with a smaller base of iPad Air devices and the novelty of the iPad Air (released on November 1st) resulted in the iPad Air dominating on Black Friday weekend.
Apple’s older models didn’t perform poorly either. All told, Apple’s first-gen iPad Mini model finished second, and the iPhone 5c finished third.
“On the Android side,” Localytics found, “the Kindle Fire HD 7” and the newest Samsung smartphone, the S IV, saw the greatest growth of new devices. The Kindle Fire HD is the Android tablet exhibiting the largest new device growth from the previous week.”