The latest market data from research firm IDC shows that Apple’s iPad tumbled to just 39.6% of total worldwide tablet shipments in the first quarter of calendar 2013.
The iPad posted year over year growth of 65.3% to reach 19.5 million tablets, the research shows, but Apple still saw its share of the total tablet market fall dramatically from nearly 60% a year ago to under 40% at the start of 2013.
All told, IDC determines, Apple’s shipments simply didn’t grow as fast as the rest of the booming tablet market.
“Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013 (1Q13), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker,” the IDC says.
Tablet shipments totaled 49.2 million units in the first quarter of 2013, surpassing that of the entire first half of 2012.
“With growth fueled by increased market demand for smaller screen devices, tablets have shown no sign of slowing down,” IDC reports.