http://www.mobilemarketingwatch.com/iphone-app-vertising-a-niche-within-a-niche/ The Pulse Of The Mobile Marketing Community Sun, 14 Mar 2010 11:02:11 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.mobilemarketingwatch.com/iphone-app-vertising-a-niche-within-a-niche/comment-page-1/#comment-113959 Greg Yardley Tue, 27 Oct 2009 16:32:41 +0000 http://www.mobilemarketingwatch.com/?p=4272#comment-113959 I can't argue with the overall point, but that Chitika survey really shouldn't be used, since it compares the performance of IAB-sized banner ads viewed on traditional desktop browsers to the same IAB-sized banner ads viewed on the iPhone's Mobile Safari browser. You can't compare an ad in a medium it's designed for to the same ad in a medium it's not designed for and expect to come away with any meaningful conclusions beyond 'design ads for the medium in which they'll be experienced.' I can’t argue with the overall point, but that Chitika survey really shouldn’t be used, since it compares the performance of IAB-sized banner ads viewed on traditional desktop browsers to the same IAB-sized banner ads viewed on the iPhone’s Mobile Safari browser. You can’t compare an ad in a medium it’s designed for to the same ad in a medium it’s not designed for and expect to come away with any meaningful conclusions beyond ‘design ads for the medium in which they’ll be experienced.’

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