Making your brand’s message on mobile both personal and relevant is the quickest way to earn the attention, trust, and business of your current or prospective customers.
So why are so many mobile marketers missing the mark on effectively personalizing their campaigns?
A new study by Hipcricket, which examines consumer attitudes and perceptions about mobile marketing, uncovered that 66 percent of consumers have received a text message or mobile alert from a brand. However, the majority of brands miss the mark on delivering more meaningful engagement by not sending messages that people find useful or relevant.
A new infographic from the mobile ad and marketing company sheds addition light on this unfortunate phenomenon.