Whether you agree or disagree with the state of mobile barcodes in the U.S., there’s still massive potential for the concept if carried out effectively. A perfect example of which is JagTag, a unique device-agnostic 2D barcode solution that works through MMS rather than mobile apps.
The company, which we’ve covered numerous times in the past, recently announced that its campaign with Sports Illustrated turned out to be one of the most successful deployments of 2D barcodes to date- capturing over 100,000 mobile engagements through their inclusion in the SI Swimsuit Issue.
The addition of unique 2D barcodes gave SI Swimsuit Issue readers the opportunity to snap a picture of one of six “JAGTAGS” from the magazine and instantly receive videos and photos of the 2010 SI Swimsuit models. The 2010 issue debuted on newsstands February 9 and will remain until May 20. In just a little over two months so far, the campaign has been deemed a runaway success, not only for JagTag but for mobile barcodes in general.
Since its debut on February 9, the Swimsuit franchise has been a multiplatform success achieving more than 10M UVs, 270MM Pageviews and over 100M video views at www.SI.com/swimsuit. In the mobile space, the SI Swimsuit App achieved more than 670,000 downloads ranking as one of the top App releases this year. The JAGTAG program is further evidence of the growing popularity of this multiplatform enterprise.
“We are thrilled with the success of the 2D Bar Code program and look forward to developing new executions in future Sports Illustrated publications,” said Charlie Saunders, Executive Director of Integrated Sales for the Sports Illustrated Group. “The more we can develop brand extensions for SI Swimsuit followers the more popular the franchise becomes. Our partners at JAGTAG helped us bring a completely unique interactive experience to our readers of the magazine. JAGTAG also delivered in-depth demographics research which will be useful in developing future programs.”