Comments on: JagTag Debuts New 2D Barcode Technology That Requires No Special Software

By: quotes about

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By: famous quotes

famous quotes — Thu, 07 Jul 2011 12:13:13 +0000

elf as being the only media in the U.S. capable of delivering audio, video and pictures to a mass mobile audience and the first mobile media in the world to combine Multimedia Messaging (MMS) and 2D barcodes.

I’ve long been a proponent of 2D barcodes for marketing potential, and JagTag seems to have hit the nail on the head. Still, the technology seems to be more of an image-recognition technology more than a barcode technology which makes me wonder why marketers would

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By: short stories

short stories — Tue, 05 Jul 2011 04:19:06 +0000

MMS- a user snaps a photo of the barcode, sends it off to a shortcode, JagTag’s platform retrieves the associated content and returns it back to the user via MMS. The platform takes into account several metrics before sending out associated content. When a user sends a barcode off to JagTag, its platform takes into account the user’s phone number and device information, and returns p

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By: Allkindsofthings

Allkindsofthings — Sun, 19 Dec 2010 11:52:10 +0000

JagTag is creating a cludge. If the lifecycle of handsets in the target group (= experienced enough to even care for benefits 2D barcode use) is 18 months, most of todays feature phone user category will have switched to barcode able handsets, and todays smartphone folks can use it anyway.

By: adam

adam — Wed, 15 Dec 2010 14:09:31 +0000

Doesnt sound like anything new. just server side processing of a code, instead of doing it on the handset.
As someone in the mobile marketing business, i think codes are useful only since they stand out in advertising, while sms response (keywords + shortcode) are still the most practical connection between on and offline media currently getting bigger response than code based campaigns (nordics uk south africa markets tested).

Having said that, Android is changing user behavior around code scanning with phones, since code reading seems to be such a native experience with android phones.

I'm looking forward to uptake of NFC, then the whole world changes again.

By: Simon

Simon — Thu, 25 Nov 2010 13:26:17 +0000

Have to agree with the majority above here.This is a backwards step and the same result could be achieved through a text sms
Mobile bar Codes are gonna be huge .People just have to be taught.