Annual revenue generated from content delivered to mobile handsets and tablets is expected to increase by nearly $25 billion over the next three years, projects a new report from Juniper released on Wednesday.
If the numbers shake out as anticipated, that will bring revenues to $65 billion by 2016.
According to the new Juniper report, growth would primarily be fueled by an upsurge in game, video and eBook purchases via tablet devices, allied to increased opportunity for content monetization via DCB (Direct Carrier Billing) on smartphones.
Other notable findings from the report include:
- Music and video now account for nearly half of all mobile content revenues, although the increased video traffic has implications for mobile network capacity.
- The convergence of the gaming and the social networking spaces has been one of the major drivers behind the post-download monetization opportunity.
“The Mobile Content Challenge” whitepaper is available now at no charge from the Juniper website.