Kantar: iOS Now Dominating Android in Smartphone Race

Kantar iOS Dominating Android in Smartphone Race 300x120 Kantar: iOS Now Dominating Android in Smartphone RaceAlthough contradictory headlines were often the norm in 2012 when it came to reporting about the battle for smartphone supremacy, the first wave of headlines in 2013 has been much more consistent. And it looks like Apple’s iOS is dominating Android.

Apple’s iOS captured 51.2% of all smartphones sold in the U.S. for a twelve week period ending December 23, 2012. This sales data represents a significant climb from the 44.9% share iOS secured during the same period in 2011.

The new data comes to us from Kantar Worldpanel ComTech.

“Apple’s continual improvement is thanks to both the iPhone 5 and older models attracting various customer groups, from repeat Apple buyers, first time smartphone buyers and those coming from other smartphone brands,” says Kantar Worldpanel ComTech analyst Mary-Ann Parlato.

“In particular, 36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,” she adds.



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