Android certainly remains a dominant global force, but its market share in the United States is fading quickly.
The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to July 2013, shows that Android is far stronger than iOS across the major European markets and China where it accounted for around 70% of smartphone sales during the past quarter.
But in the United States, it’s a different story.
Apple continues to perform very well in the USA where it has grown its share to 43.4% of sales. It is also continuing to show strong year on year growth in Britain, France and Mexico.
But with Windows and BlackBerry still in the picture, Android and iOS can’t just worry about each other.
“Apple and Android must focus on a balance between retaining existing customers and attracting featurephone owners to trade up if they want to continue their success over the next year,” says Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech.