LG is partnering with Twentieth Century Fox and Lightstorm Entertainment to create an elaborate marketing campaign teeming with mobile components to help promote the much-hyped upcoming release of Avatar.
Naturally, a high-gloss, CGI-intense adventure flick like Avatar warrants a similarly high-tech promotional campaign, and that’s exactly what LG is promising to deliver in time for the film’s premiere.
In addition to a number of visually striking television ads, LG is also introducing an interactive micro site, www.lgexpo.com, which includes exclusive movie content and a wide variety of digital offerings from the movie, which opens December 18th.
Avatar, with its unique story brought to life by Titanic director James Cameron, involves human “drivers” who have their consciousness projected onto an avatar, which is a remotely-controlled biological body capable of surviving in an alien world.
Similarly, LG Mobile Phones are aiming to give users their own Avatar-like experience through what the company calls “the advanced projection capabilities of LG eXpo, which allows users to digitally project their own images, videos, and documents – anywhere, anytime, and to anyone.”
“Avatar was created using a revolutionary technology with a new generation of special effects to tell this story,” says Cameron. “To be supported by a brand such as LG Mobile Phones, which continually strives to push technological boundaries, provided additional reinforcement for this endeavor.”
Excellent film, very much, I recommend to view all.
Great stuff! the marketing campaign looks as if it was pretty successful ! and this film is just awesome! thanks! cheers
Brilliant campaigning! Avatar was just awesome, its even better when you watching 3D style! the effects are so real its almost as if you’re part of the movie!
this movie has now reached number one in many charts, and is probably has the best animations ever seen, loved the movie! very innovative indeed..
Re: LG Launches Mobile Marketing Campaign for Avatar : Mobile Marketing Watch – The Pulse Of The Mobile Marketing Community
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You will not believe it, everyday since the day its been launched in cinemas, this movie has been booked full house for a month a head! doesnt that tell you how great this movies is!
Loved this movie, it was something definitely out of the ordinary, truly unique..I’m not really a fan of fiction movies, but this one was different, the twist was amazing and the 3D animations! wow..you gotta watch it!
Indeed it came out as a shocker, and i must say it gave all of the best shock ever! fantastic movie! you have to watch it on 3D!
Best 3D movie ever seen. It came out of no where, and now look how popular it is! still number 1! for how long! more than a month..Watched it thrice already..
Loved it, the campaign was amazing. I am sure it contributed to more people watching it! amazing stuff!
I cant believe they didnt win the award at the emmy’s! it was so good! and it totally deserved to! oh well, goes to show people dont appreciate good cinemagraphy!
Yeah they totally deserved those two awards! but you dont need awards to attribute how good a movie is! speak all those avatar fans out there!!
Excellent movie, And I heard the second ones gonna be even better! Hopefully this time they wont make the mistake of not giving them the emmy!
This movie is great, the graphics are unbelievable.
The first time I watched 3D movies, I am excited.
Avatar is an really great movie. Like it very much, indeed. Even my cat doing crazy stuffs when we watching it.
It is awesome to see that great brands such LG and movie makers have very good collaboration and support each others.
Greetings from London!
Bratora
Very good movie, my kids are gone MAD for this film!
It simply masterpiece! Such films I yet did not see in the life. With impatience I wait for continuation…
excellent movie, I too am quite surprised as to why they never won it! It doesn’t really matter thought it was by far the best animated movie ever seen! So that’s probably a much greater award!
I just loved this movie, honestly. Like it wAs something rather unexpected and when you watch it on 3D its just well..WOW! amazing amazing movie!
Avatar is one of the greatest film that got the attention of almost all moviegoers. They really enjoy watching Avatar ever since then. I'm planning to watch it again thru DVD.
This is a very fantastic movie! The movie earned so many awards and I must say its something that worth spending and watching for.
Avatar is one of the best movies I've ever watched. It a kind of movie that you will surely enjoy no matter if you watch it over and over again!
LG Mobile Phones has created a marketing campaign that will appeal to forward-thinking technology enthusiasts. The marketing execution includes a TV spot that features the "Avatar" movie trailer footage being projected from LG eXpo, a smartphone handset that features a detachable mobile projector. To further support the campaign!
For me the really interesting component comes in mobile, which includes "advanced projection capabilities of LG eXpo, which allows users to digitally project their own images, videos, and documents – anywhere, anytime, and to anyone," according to mobile marketing watch. At first I was thinking that meant something along the lines of augmented reality like the "Avatar" Coke Zero television ads.
Yeah a great movie, got allmost all genres that could interes a movie watcher. Great effects and for sure is worth the publicity as they will get a part of the profit , who wont do the same.
the LG marketing execution introducing the advanced projection capabilities of LG eXpo, which is a smart handset feature a detachable projector…with of help of this we can digitally project on images etc..
James Cameron, as always on top. Shoot a film! Started shooting the second part. Only the cameras spent three million dollars! "Yes, does not sell вибратор
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i agree with that mate!
avatar was a good film……..but i thought titanic was better!
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