LiquidM, a full-stack mobile advertising management platform has confirmed its appointment of Julian Tol as Chief Revenue Officer. Tol will join LiquidM’s executive team, taking responsibility for global revenue, new strategic business initiatives, and strategic partnerships.
Tol, one of the world’s most experienced and well-known programmatic advertising executives, started Brandscreen in 2006. That company was one of the world’s first enterprise-grade DSPs and became the market-leader in the Asia-Pacific region.
“Tol brings to LiquidM enormous programmatic advertising industry experience and a deep understanding of customer requirements in the Software-as-a-Service Ad Platform space,” according to an announcement about the appointment at Adotas.
“I took this role for three reasons,” Tol said. “I fundamentally believe that platforms built around high-fidelity device and user recognition in the mobile space will have a strong competitive advantage over display platforms that try to play in the mobile space.
“Second, the LiquidM technology stack is the best I’ve seen and has the potential to revolutionize the Mobile Ad Management segment and become the de facto standard for programmatic mobile advertising,” Tol elaborated. “Most importantly, the LiquidM team is amazing. These people are the most talented, committed and ambitious you’ll find in our industry, and they have what it takes to win. I’m proud to be able to help lead the company and team.”