The world’s largest Location-as-a-Service company is taking its commitment to helping brands optimize ROI on mobile marketing to an entirely new level.
On Tuesday, the team at Locaid touted the launch of Locaid Campaigns, a location campaign management platform built to help brands and enterprises in need of location-driven marketing.
The campaign tools and SDKs are integrated into Locaid’s Location-as-a-Service (LaaS) platform.
The new SDKs add another dimension to Locaid’s Omni-Location service that gives customers access to any location source for driving consumer engagement, improving operational efficiency and enhancing market intelligence.
“Location is the must-have enabler for every marketer,” explains Jeff Allyn, Locaid’s SVP Sales & Marketing. “Enterprise applications in retail, hospitality, transportation, consumer goods and other industries are increasingly turning to location technologies to improve customer experiences. After embedding our Location-as-a-Service into their campaigns and platforms, our clients consistently see a 20% lift in mobile offer redemption and actions, all because of location. Physical world context is radically changing the mobile marketers playbook.”
According to details shared in this morning’s formal announcement from Locaid, last year, location-enabled advertising spending peaked at about 8% of total mobile advertising expenditures and this number is expected to increase to 33% by 2017. But while brands and retailers are investing big bucks in mobile campaigns, they are struggling to optimize the ROI.
“Locaid Campaigns solves this issue,” the company says. “With 97% of purchases occurring locally at brick and mortar stores, Locaid Campaigns™ uses location data to deliver valuable offers and content at the most contextual and actionable time via SMS, mobile apps, and within auto infotainment systems.”
To learn more about Locaid and Locaid Campaigns, click here.