Lyris Debuts Mobile Marketing Solution
Posted by michael on Dec 8, 2008 in Mobile Marketing
Lyris Inc., the online marketing provider, has unveiled Lyris HQ Mobile, a new SMS texting solution that allows marketers to send timely and targeted text communications to opt-in audience.
With the introduction of Lyris HQ Mobile into the Lyris HQ integrated online marketing suite, marketers using this option can now streamline online and mobile marketing campaigns within the same interface, reducing the cost and complexity of managing campaigns, while increasing ROI.
In this economy, marketers need to take full advantage not only of consumers’ busy and active lifestyles but also their cash-strapped means.
Capabilities and features of Lyris HQ Mobile include:
- The ability to send one-time messages immediately, as well as on a scheduled or recurring basis to specific users
- The capability to target messages to individuals or groups of subscribers that provide users with exclusive offers, polls or location/event specific coupons
- Support for a broad range of campaign types including surveys, contests, transactional messages, and promotional copy
- Dedicated, customizable shortcode or shared shortcode options are available
- Query and reporting capabilities that provide marketers with insight such as the status of a message, individual response rates and return of messages sent to bad numbers
- Enforced double opt-in process as required by wireless carriers
- API-based interface allows easy connection to other applications
To get a better inside scoop, check out their website at www.lyris.com
scott kline | Dec 9, 2008 | Reply
It is very clear that people are using their CELL PHONES to RESPOND and INTERACT with traditional media.
We continue to see increasing response rates by up to 15% by adding a MOBILE TAG like “Text BMW to 51684″ to traditional media.
The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like ‘BMW to 51684 for More Information”) onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.
All the best – Scott
SEM Business Blueprint Review | Jul 22, 2009 | Reply
Great Marketing Solutions. Like Email Newsletter but using SMS. It would receive more trust from the subscribers!
Alex @ Health Insurance | Nov 18, 2009 | Reply
While searching the most important criteria is to find the right keyword so that your searching becomes fast. Good post. Keep posting such good blogs!!!