According to projections made in the new “Global Mobile Health Market Report 2013-2017″ by research2guidance, the market for mHealth services has now entered the commercialization phase. As a result, the mHealth industry will be able to monetize its services like never before – chiefly through the portal opened by smartphone applications.
“Our findings indicate that the long-expected mobile revolution in healthcare is set to happen,” explains Ralf-Gordon Jahns, Head of Research at research2guidance. “Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.”
Mobile health apps are now among the most sought-after applications across all major platforms. And while 42% of the estimated 90,000 apps in this category adhere to the paid business model, the mHealth app services market is not ballooning in profitability because of paid downloads alone.
“Only 9% of the total market revenue in the next 5 years will come from application download revenue,” estimates analyst Patrick Houck. “84% of total mHealth application market revenue will come from related services and products such as sensors.”
research2guidance projects that the market for mHealth services will reach $26 billion globally by 2017.
To review more of the “Global Mobile Health Market Report 2013-2017,” click here.
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