According to mHealthWatch, the Centers for Medicare & Medicaid Services, or CMS, has just awarded a three-year contract to support the implementation of the text4baby service in four states in collaboration with state Medicaid agencies.
The CMS says the decision was made after “a competitive bidding process.”
Since its launch in 2010, text4baby has enrolled over 630,000 moms and delivered over 75 million health messages and other urgent alerts.
According to details shared in a press release, Text4baby is the nation’s largest and only free mobile health service. Specifically, Text4baby aims to make it easy for expecting and new moms to receive important health and safety information.
CMS will work with text4baby founding partners Voxiva and the National Healthy Mothers, Healthy Babies Coalition (HMHB) to expand efforts to enroll Medicaid beneficiaries in the service, customize text4baby messages to include state-specific information and assess text4baby’s impact on improving health outcomes.
The project will focus on improving a range of specific health quality measures including rates of pre- and post-partum care and well-baby visit attendance.
“This support from CMS will help demonstrate the critical role text4baby can play in improving health outcomes and how it can become part of the standard of care for mothers and babies who can benefit most,” says Text4baby Director Sarah Ingersoll.
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