In a new infographic published Friday, Millennial Media explores mobile activity during the recent NCAA tournament. And the leading mobile ad juggernaut managed to find some interesting data about how consumers used their mobile devices.
According to Millennial Media, mobile traffic from NCAA Tournament fans spiked 18 percent around tip-off of the first day and grew 27 percent as the day progressed.
Other findings in the report include:
- There was a 10 spike in mobile traffic from NCAA Tournament fans during the dramatic endings of close Day 1 games with Marquette and Gonzaga.
- The volume of mobile sports content accessed by NCAA Tournament fans was 12 percent higher after work hours.
- Impressions on Sports content, Shopping and Retail content, and Health and Wellness content were all over 350 percent higher during Day 1 of the tournament than MM’s usual platform average.
To learn more, take a gander at the infographic shared below.