With Google’s three-quarter billion dollar purchase of AdMob, it gives a sense of validation for the bright future of mobile advertising. The big players have begun to take notice at the innovation brewing at mobile-ad startups, and investors have as well.
Once such innovative startup, Millennial Media, announced today that they’ve secured a $16M series C round of financing to lead the company into its next phase of continued growth in the mobile display advertising segment.
With Millennial already reaching some 79 percent of the total US mobile Internet audience, the company will use it’s latest capital infusion to continue its international expansion, streamline its technology offerings, continue to forge relationships with handset, OS and service providers, and recruit world class talent to bolster its offerings.
Founded in 2006, Millennial has quietly secured itself as a major player in mobile display advertising, and has since found itself reaching more US consumers on mobile devices than any other media company large or small.
With the spotlight shining more brightly on mobile ad-networks, it should be interesting to see who goes after Millennial as their market share grows. As opposed to AdMob, Millennial doesn’t put all of its focus on the iPhone and iPhone apps — though they’ve reported that nearly 22.5 percent of their total ad-impressions comes directly from the iPhone — and instead focuses on the broad reach of display advertising via mobile devices as a whole. In the end, that type of approach will most likely prove beneficial to any big player that’s eying their next mobile acquisition.
While Millennial and AdMob are both mobile ad networks, their business model is quite different. The iPhone is maybe part of that, but it’s probably less about channels and more where they position themselves in the market. My understanding is that Millennial focuses on fewer, but more ‘premium’ publishers, whereas AdMob is mass market. The profiles of Millennial, AdMob and other mobile ad networks in this guide, shows how different mobile ad networks can be: http://www.mobithinking.com/mobile-ad-network-guide
Using a loupe you can easily tell if the pandora jewelry jewelry�crown� is hand made and original or a fake. The Swiss Pandora bracelet pandora jewelry manufacturers carefully constructed every single process of the reproduction. These watches have great precision, sometimes even the professional jewelers can�t seem to make out the difference between the original and a great quality imitation or a bracelet. Pandora bracelet Watches-Affordable luxury. However Pandora bracelet watches are great imitations of the original and come with almost all the features and looks that match its better counterpart. Not only is the high price justifiable, but Pandora watches are being made increasingly accessible by the availability of financing for their purchase. Now even those of modest means can assume to have a true example of craftsmanship and perfection.The cases that are used in pandora bracelets watches are also remarkable. Cases are made of solid and costly materials like yellow gold, platinum, stainless steel and the like which are also highly durable.Instead why not buy an exact bracelet of the original Pandora watch that you have been eyeing since long. Hans Wilsdorf understood this problem faced by pandora charms and to overcome the same invented a casing that was completely waterproof. You may not know but it is true that Pandora sells every watch that they make.