The UK board of the Mobile Marketing Association has high hopes for mobile marketing in 2014.
Recently, members of the board were asked for their predictions for the year ahead. And there was no shortage of optimism to be found in the responses provided.
“In 2014,” says Stephen Upstone, CEO of LoopMe Media, “mobile advertising will become social. Advertising has always had a duty to inform or entertain; now it must also be good enough to be shared or liked.”
“2014 will be the year that the industry comes full circle and media agencies realize they will be unable to take full advantage of digital and mobile without in-house creative, content, production and analytics teams,” adds Simon Birkenhead, director of global advertising sales at Telefonica.
Pratrick Thakrar, MD of Imagine Mobile, says in 2014, “we will see tablets becoming the first screen. Tablet penetration is expected to reach 50 per cent in 2014 and with cheaper, but more than capable devices, coming into the market, we expect the tablet to become the first screen people turn to. With more content being consumed via the tablet, brands have a huge opportunity to own the environment and deliver both brand and direct response messages in a single environment.”
To review more opinions and expectations for mobile marketing in the New Year, click here.