According to theMobile Marketing Association, the robust and rapidly expanding mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012.
It goes without saying why the MMA sees this as a “significant surge” from $48 billion in net sales previously reported in 2010.
“Over the next five years,” the MMA projects, “this figure is set to skyrocket to $400 billion representing an annual growth rate of 52 percent.”
The details were presented in the MMA Mobile Marketing Economic Impact Study, commissioned by the Mobile Marketing Association.
Key findings from the report indicate that mobile is an economic engine that will continue to stimulate nationwide growth as a vibrant and lucrative platform.
“Results from this study prove that mobile should not be underestimated as an economic stimulator. Only a few years ago, mobile’s impact was measured by its function as a basic phone and now it is impossible to envision a world without smartphones and tablets,” said Greg Stuart, CEO of the Mobile Marketing Association. “The health of the U.S. economy depends on platforms like mobile that offer unlimited potential for growth and innovation. No other media will evolve at this pace with unforeseen opportunities to reimagine the user experience.”
To learn more about the findings and projections contained in the MMA Mobile Marketing Economic Impact Study, click here.