On Monday, The Mobile Marketing Association (MMA) once again underscored the growing power and prevalence of mobile in China and across the Asian continent with the installation of a new Board of Directors for China.
The MMA named Tony Chen from GroupM Interaction China and KF Lee from Aegis Media China as co-chairs.
A statement from the global trade association for the mobile marketing industry confirms that the ten-member board was recently elected by 71 members of Association in China.
Chen, however, assumes the post of co-chair for a second term.
The new board comprises of four committees that will be the main drivers for all of MMA China’s initiatives, identifying their own priorities in conjunction with the MMA’s regional initiatives.
“China is no longer an emerging market – it has arrived,” says Rohit Dadwal, Managing Director of MMA APAC. “It is currently the world’s largest mobile phone market and mobile marketing in the country will become increasingly significant to brands. The Board of Directors provide valuable insight that will be critical in the development of the MMA’s initiatives and the mobile marketing space in China. I look forward to working with them to drive the growth of our industry.”