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	<title>Comments on: MMW Platform Showcase: 1020 Placecast</title>
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	<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/</link>
	<description>The Pulse Of The Mobile Marketing Community</description>
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		<title>By: Patty Johnson</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-416599</link>
		<dc:creator>Patty Johnson</dc:creator>
		<pubDate>Mon, 09 May 2011 14:26:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-416599</guid>
		<description>This sounds like a really good concept.  One question, though - how is the opt-in process managed?  Does the carrier assume this responsibility or  the retailer or Placecast?  Thanks. </description>
		<content:encoded><![CDATA[<p>This sounds like a really good concept.  One question, though &#8211; how is the opt-in process managed?  Does the carrier assume this responsibility or  the retailer or Placecast?  Thanks.</p>
]]></content:encoded>
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	<item>
		<title>By: 40% Of Location Data Is Incorrect, Placecast Intends On Cleansing It Using New MatchAPI &#124; Mobile Marketing Watch</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-213483</link>
		<dc:creator>40% Of Location Data Is Incorrect, Placecast Intends On Cleansing It Using New MatchAPI &#124; Mobile Marketing Watch</dc:creator>
		<pubDate>Fri, 28 May 2010 19:00:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-213483</guid>
		<description>[...] a mobile advertising company known for its utilization of location-based &#8220;geofencing,&#8221; today issued a press release detailing why it thinks up to 40% of location data sets are incorrect, [...]</description>
		<content:encoded><![CDATA[<p>[...] a mobile advertising company known for its utilization of location-based &#8220;geofencing,&#8221; today issued a press release detailing why it thinks up to 40% of location data sets are incorrect, [...]</p>
]]></content:encoded>
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	<item>
		<title>By: “Geo-fence Marketing” – Advertising that Works &#124; All about Mobile Advertising</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-209217</link>
		<dc:creator>“Geo-fence Marketing” – Advertising that Works &#124; All about Mobile Advertising</dc:creator>
		<pubDate>Thu, 06 May 2010 07:07:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-209217</guid>
		<description>[...] built ShopAlerts on a proprietary location-based platform and has become a leader in location-based mobile [...]</description>
		<content:encoded><![CDATA[<p>[...] built ShopAlerts on a proprietary location-based platform and has become a leader in location-based mobile [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location &#124; Mobile Marketing Vehicles</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-208795</link>
		<dc:creator>Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location &#124; Mobile Marketing Vehicles</dc:creator>
		<pubDate>Tue, 04 May 2010 20:28:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-208795</guid>
		<description>[...] is built on a proprietary location-based platform that allows advertisers to target consumers based on where they’re at and where they’re going, [...]</description>
		<content:encoded><![CDATA[<p>[...] is built on a proprietary location-based platform that allows advertisers to target consumers based on where they’re at and where they’re going, [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Placecast&#8217;s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-208748</link>
		<dc:creator>Placecast&#8217;s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community</dc:creator>
		<pubDate>Tue, 04 May 2010 17:19:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-208748</guid>
		<description>[...] is built on a proprietary location-based platform that allows advertisers to target consumers based on where they’re at and where they’re going, [...]</description>
		<content:encoded><![CDATA[<p>[...] is built on a proprietary location-based platform that allows advertisers to target consumers based on where they’re at and where they’re going, [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Webdesign</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-208338</link>
		<dc:creator>Webdesign</dc:creator>
		<pubDate>Mon, 03 May 2010 10:15:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-208338</guid>
		<description>I think location-based personal advertising will definitely be the future! You&#039;ve already seen something similar in Minority Report, with devices scanning people and showing personalized ads. But instead of scanning people, the iPhone (or another mobile device) will be scanned and used for those purposes!

Justin, what do you think the next step in advertising will be?</description>
		<content:encoded><![CDATA[<p>I think location-based personal advertising will definitely be the future! You&#8217;ve already seen something similar in Minority Report, with devices scanning people and showing personalized ads. But instead of scanning people, the iPhone (or another mobile device) will be scanned and used for those purposes!</p>
<p>Justin, what do you think the next step in advertising will be?</p>
]]></content:encoded>
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	<item>
		<title>By: FreeMicrosoft</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-189137</link>
		<dc:creator>FreeMicrosoft</dc:creator>
		<pubDate>Tue, 30 Mar 2010 00:30:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-189137</guid>
		<description>Very interesting post, bookmarked it for future reference, thanks for the great article.</description>
		<content:encoded><![CDATA[<p>Very interesting post, bookmarked it for future reference, thanks for the great article.</p>
]]></content:encoded>
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	<item>
		<title>By: signs and symptoms of diabetes</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-154466</link>
		<dc:creator>signs and symptoms of diabetes</dc:creator>
		<pubDate>Tue, 26 Jan 2010 10:54:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-154466</guid>
		<description>Wow, good post. not only this, all are good. I like to subscribe your post. I am going to do that. Thanks.</description>
		<content:encoded><![CDATA[<p>Wow, good post. not only this, all are good. I like to subscribe your post. I am going to do that. Thanks.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anna Roecke</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-154168</link>
		<dc:creator>Anna Roecke</dc:creator>
		<pubDate>Mon, 25 Jan 2010 16:43:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-154168</guid>
		<description>just love this application!</description>
		<content:encoded><![CDATA[<p>just love this application!</p>
]]></content:encoded>
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	<item>
		<title>By: Eduardo</title>
		<link>http://www.mobilemarketingwatch.com/mmw-platform-showcase-1020-placecast-4948/comment-page-1/#comment-153200</link>
		<dc:creator>Eduardo</dc:creator>
		<pubDate>Fri, 22 Jan 2010 22:37:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.mobilemarketingwatch.com/?p=4948#comment-153200</guid>
		<description>There’s no application to download, it utilizes mobile opt-ins!</description>
		<content:encoded><![CDATA[<p>There’s no application to download, it utilizes mobile opt-ins!</p>
]]></content:encoded>
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