Media buyers with a large footprint in digital advertising now have a new, easy way to get into the mobile space, thanks to Mobclix. The industry’s largest targed mobile ad exchange announced yesterday that it is partnering with Advertising.com and Traffic Marketplace, making it possible for these online advertising networks to provide direct access to mobile audiences.
“For the first time, online ad networks have instant access to mobile inventory and can provide a one-stop shop for digital media buys,” said Krishna Subramanian, Mobclix co-founder, in a statement.
Advertisers benefit from the partnership due to an easy, streamlined buying process for both online and mobile ads. Reporting in one place for an entire digital campaign will also help advertisers monitor their campaign’s spend and success.
“By teaming up with Mobclix to offer this inventory to our clients, we’re removing the added barrier that has been a deterrent to the growth of mobile advertising until now,” said Jim Waltz, President, Traffic Marketplace.
I think this is a bad idea. People will view this as spam and it will hurt the quality of mobile and businesses delivering quality content with SMS and Mobile Web. I think we should try to keep paid links out of the mobile web space. That is where this is headed.
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