Comments on: Mobile Buzzed on Starbucks

By: Will 2010 Be the Year of the Mobile Coupon? : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

Tue, 29 Dec 2009 16:31:52 +0000

[...] Starbucks buzzed in on the trend in September, testing out a mobile barcode “virtual giftcard” app in Silicon Valley and Seattle. JCPenney turned to Cellfire’s mobile barcode coupons, also in September, in a trial at 16 JCPenney locations in the Houston area. This month, Wendy’s is running a mobile promotion campaign with Options Media Group Holdings in the Northeast US, exchanging coupons if customers opt in to their campaign. Also this month, 7-Eleven is running an opt-in mobile barcode coupon campaign in a San Diego-area test offering free drinks. [...]

By: Apple Hits 100k Apps, Does Quantity Matter? : Mobile Marketing Watch - The Pulse Of The Mobile Marketing Community

Fri, 30 Oct 2009 17:19:34 +0000

[...] entertainment value or utility, are an ideal way to target your mobile audience. Companies from Starbucks to Disney to The North Face have recently launched apps on varying ends of the entertainment vs. [...]

By: A mobile latte.

A mobile latte. — Thu, 29 Oct 2009 05:57:15 +0000

[...] testing the mobile marketing waters with two new iPhone apps. The first is informational, with location and calorie information. The second takes the mobile [...]

By: JCPenney Tests Cellfire’s Mobile Barcode Coupons | PROFILE PROFIT MOBILE EVERYTHING

Sat, 26 Sep 2009 01:45:19 +0000

[...] retailer Starbucks is also curious about the potential of mobile barcode marketing campaigns. The company announced earlier this week that it is testing a mobile giftcard app, which works using similiar 2D barcode [...]

By: Moto

Moto — Wed, 23 Sep 2009 20:16:43 +0000

interesting, worth reading about it