The importance of completing the 2010 United States Census can’t be stressed enough. And that’s the exact impetus behind Engage Her‘s new mobile sweepstakes.

EngageHer, a national organization that aims to help educate “multicultural women” and their communities about vital social and personal issues, is urging folks to complete the Census with an innovative Text Message campaign.

By texting FreeCensus to 53137 and registering your name, you’re entered into a drawing to win a free iPod Touch. And while the campaign doesn’t actually help one complete the Census form, it does, however, remind and inspire people to do so – yet another example of how the mobile channel encourages responsible citizenship and social participation.

A multifaceted mobile campaign in every aspect – video, SMS, and social media – the folks at Engage Her and their partners at Globaltel Media have received a great deal of attention thus far as a result of their thirty-second animated viral video that emphasizes how being counted in the census is tantamount to “having your voice heard.”

According to Mable Lee, founder and CEO of Engage Her, “Getting multicultural communities and youth involved by focusing on key issues like funding for education, job training and healthcare helps difficult to reach communities understand the personal affect of the Census. We believe this program will help increase census responses from the hard to reach communities through the animated content and messaging.”

For more information, check out EngageHer.org