New research from Chetan Sharma Consulting shows that mobile data revenues are healthy and vibrant in the United States today.
The US mobile data market grew 3% Q/Q and 15% Y/Y to cross $20B for the first time in Q412, the latest research shows.
Data is now almost 44% of the US mobile industry service revenues. The cross-over point of 50% might occur later this year, Charma estimates.
For the year 2013, we are forecasting that mobile data revenues in the US market will reach $90 billion.
Verizon and AT&T dominated Q4, accounting for 69% of the mobile data services revenue and had 66% of the subscription base.
“Verizon and AT&T maintained its #1 & #2 mobile data revenue ranking in Q4 2012,” the report reads. “Sprint and T-Mobile maintained their #5 and #9 rank in the top 10 mobile data operators list for Q4 2012.”
For 2012, Verizon aggregated an astonishing $28.2 Billion haul from mobile data with AT&T close behind at almost $26 Billion.
For comparison, Charma says, the mobile data business for the US was around $1 Billion a decade ago.
To read the complete report, click here.
Hi Michael,
These figures are music to the ears of mobile marketers. That being said, I needed to point out that most websites can't be accessed via mobile, and this is particularly true for eCommerce sites. The challenge here lies in getting companies to take website versatility seriously so they can reap the benefits of this new medium, especially in the smartphone and tablet domain. Thanks for the raw data and figures!
Alana